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Industry Veteran Debra Basaldua Joins SAI as Director of Marketing ProgramsEl Dorado Hills, CA—May 1, 2008 SAI, a leading provider of Telecom Usage Management solutions for Fortune 1000 companies, announced today that Debra Basaldua has been named Director of Marketing Programs. In her new position, Basaldua will be responsible for Lead Generation, Lead Maturation and Customer Loyalty initiatives. In addition, Basaldua will also spearhead the development of new marketing strategies that highlight SAI’s leadership in the market. Basaldua has more than 20 years of sales and marketing experience in the high technology industry. Ms. Basaldua has also held senior management positions with a number of technology companies including Oracle, Adobe and Symantec, where she developed Lead Generation and Maturation strategies for a variety of software products and services. She began her career at Multimate International (a.k.a. Softword Systems), the first desktop word processing system modeled after Wang word processing, which was later acquired by Ashton Tate. “Debra has a proven history of successful marketing initiatives in the technology space,” said David L. Schmidt, CEO and President of SAI. “Her experience and leadership will be valuable assets as SAI continues to execute on its growth strategy in the Fortune 1000 Enterprise market.” “I’m very excited to have the opportunity to lead the business development and customer loyalty efforts of a company as well-positioned and with such growth potential as SAI,” said Basaldua. “I fully appreciate the impact business development plays in growing sustainable revenues, gaining market share and increasing our valuation. I look forward to helping SAI continue to meet our clients’ most mission-critical needs. About SAISince 1980, SAI has helped businesses proactively manage their voice, data and wireless usage and expenses, simply and efficiently. Sierra Gold by SAI is the premier Telecom Usage Management solution for Fortune 1000 companies in helping them control expenses, improve productivity, optimize their telecom networks and protect assets. Serving customers worldwide across multiple industries and supporting all major manufacturers of wired and IP voice products, SAI offers both On-Premise and On-Demand (Software as a Service) solutions. Sierra Gold by SAI sets the gold standard in customer service and support.
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